Sponsorship Policy & Procedures

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1.    Purpose

To create meaningful Sponsor relationships, obtain financial support and increase public awareness, while maintaining the Acoustic Neuroma Association of Canada (“ANAC”)’s integrity and mission-driven focus.

2.    Description

Acoustic Neuroma Association of Canada (“ANAC”) is a Registered Charity #11877 7168 RR0001. As the only organization dedicated to providing support services and resources to individuals and families impacted by an acoustic neuroma within Canada, ANAC has many opportunities to showcase your business or organization’s brand. Consider partnering with ANAC to achieve your desired business objectives while supporting a meaningful cause! Becoming a sponsor for ANAC can increase your visibility – reaching individuals impacted by an acoustic neuroma and beyond through our many communication channels.

The metrics below are increasing every day as we work to broaden our reach, and expand our programs and services, to support individuals and their families impacted by an acoustic neuroma in Canada.

ANAC Coverage:

Website monthly page views: 24,640
Tri-annual newsletter distribution: 258
Email recipients (i.e., Mailchimp subscribers): 951
Facebook followers: 995

3.    Policy

3.1. General

An organization applying for sponsorship (“Sponsor”) offers responsible products, solutions, devices, services, or resources that contribute to enhancing the acoustic neuroma individual and community's quality of life. We prioritize transparency and the utmost principles of fairness, integrity and diversity in all of our Sponsor relationships in accordance with ANAC’s Code of Conduct (https://www.anac.ca/code-of-conduct).

3.2. Publicity by Sponsor

Sponsor may identify itself as a Sponsor of ANAC during the sponsorship term in accordance with Section 4.4. Except as required by law, Sponsor will not issue any press release or other public statement (including on its website) relating to its Sponsorship without obtaining ANAC’s prior written consent.

3.3. No Substantial Return Benefit

Any acknowledgment, promotion or advertisement of the Sponsor will be limited to a statement of acknowledgement or appreciation which may include display of the Sponsor's logo, in accordance with the Sponsorship Benefits outlined in Section 4.4. Sponsorship benefits will not include any qualitative or comparative language, references to price, savings or value information regarding any of the Sponsor's products or services.

3.4. No Endorsement

Sponsorship does not imply endorsement of specific products, providers, or procedures. Under no circumstances will ANAC endorse or promote the Sponsor or its products or services, nor will any such endorsement or promotion be implied or construed based on ANAC’s acknowledgment or identification of the Sponsor, or acceptance of sponsorship payment. Sponsor will not state or imply, orally or in writing, that ANAC, or its respective officers, directors, employees, contractors or subcontractors, endorse Sponsor or its products.

3.5. Non-Exclusive Sponsorship

Unless otherwise stated in the ANAC Sponsorship Package, the Sponsor’s sponsorship is non-exclusive. Sponsor understands that ANAC may enter into sponsorship or other similar arrangements with other organizations.

3.6. No Tax Benefit

Sponsorships have an advantage, thus are not eligible for a charitable donation tax receipt (refer to: https://www.canada.ca/en/revenue-agency/services/charities-giving/charities/operating-a-registered-charity/receiving-gifts/sponsorship.html).

3.7. Intellectual Property

3.7.1.    ANAC Logo

ANAC grants the Sponsor a non-transferable, non-exclusive, non-sublicensable, revocable license to use, copy, and display its logo for the limited purposes set out in Section 4.4.

3.7.2.    Sponsor Logo

Sponsor grants ANAC a non-transferable, non-exclusive, non-sublicensable, revocable license to use, copy, and display its logo for the limited purposes set out in Section 4.4.

3.7.3.    Ownership

Each of ANAC and Sponsor acknowledges that (a) it has no interest in the other party’s logo other than the license granted herein, (b) the other party will remain the sole and exclusive owner of all right, title, and interest in its logo, and (c) any and all goodwill in the other party’s logo will inure solely to the benefit of the other party. ANAC and Sponsor will comply with any reasonable trademark guidelines that the other may provide. For clarity, nothing in this ANAC Sponsorship Package is intended to give Sponsor any ownership or other rights in any ANAC property or ANAC-related property created in connection with the Sponsorship including, without limitation, intangible property such as trademarks, event attendee lists, or mailing lists.

3.7.4.    Non-Permitted Associations

Sponsor may not use ANAC’s logo in any manner that suggests or implies endorsement of political views or religious beliefs, including, without limitation, in connection with any campaign activity for or against a political candidate or in connection with any lobbying activity.

3.8. Confidentiality

“Confidential Information” means all information, in any form, furnished to or obtained by Sponsor from ANAC including, without limitation, membership and donor data, budget and other financial data, program plans and strategies, technical data, and know-how.

Sponsor will use Confidential Information only in connection with Sponsor’s activities as described herein, and must comply with ANAC’s Code of Conduct (https://www.anac.ca/code-of-conduct). Under no circumstances shall Confidential Information be used or disclosed without written consent.

4.    Procedures

4.1. Application Requirements

The organization applying for sponsorship (“Sponsor”) must complete an online ANAC Sponsorship Application to express its desire to become a Sponsor of the Acoustic Neuroma Association of Canada (“ANAC”) to provide financial support to and increase public awareness of ANAC’s mission. By completing an ANAC Sponsorship Application, Sponsor agrees to comply with all policies and procedures set out in ANAC Sponsorship Package herein.

There are currently four (4) types of sponsorships available:                                    

1) Annual Sponsorship

2) Event Sponsorship

3) In-Kind Donation (e.g., raffle prizes, fundraising incentives, etc.)

4) Speaking Engagement (i.e., webinar or Symposium presentation)

4.2. Sponsorship Levels and Payment

Sponsor shall select a Sponsorship Type. In the case of Annual and Event Sponsorships, the applicant must indicate an associated pledge amount based on the predefined Sponsorship Levels as follows:

Annual Sponsorship Level

Event Sponsorship Level

Sponsorship Amount

Platinum+

Presenting

$5000+

Platinum

Supporting

$2500-$4999

Gold

Contributing

$1000-$2499

Silver

Community

$500-$999

Bronze

Friend

$250-$499

 

Sponsorship Pledge Amount represents a commitment to provide sponsorship funds upon acceptance in writing of the ANAC Sponsorship Application. ANAC reserves the right to decline applications if they do not comply with the policies and procedures outlined herein, and ultimately if the Sponsor’s goals and objectives do not align with ANAC’s mission, vision and values.

4.3. Optional Payment Terms

For an organized event, a Sponsor may wish to cover the cost of a service or expenses in full, i.e., venue, continental breakfast, catered lunch, Communication Access Realtime Translation (CART) service, special guest travel and accommodation, swag, etc. In such circumstance, ANAC will provide an estimated cost and quotation. The Sponsor agrees to paying the service provider directly, in-full, upon receipt of the final invoice.  

4.4. Sponsorship Types, Benefits & Term

4.4.1.    Annual Sponsorship

Upon acceptance of a Sponsorship Application, ANAC will advertise or promote the Sponsor’s brand, products, or services based on the funding amount in accordance with our Annual Sponsorship Benefits table for a period of one year (365 days) from the date the funds are received. At the end of the sponsorship period, Sponsor will be given the option of renewing the sponsorship for an additional term. Sponsor should refer to any updated Annual Sponsorship Benefits at time of renewal.

4.4.2.    Event Sponsorship

Upon acceptance of a Sponsorship Application, ANAC will advertise or promote the Sponsor’s brand, products, or services based on the funding amount in accordance with the specific Event Sponsorship Benefits Package. The sponsorship will be valid from the time the funds are received, or an agreement to Optional Payment Terms in accordance with Section 4.3 is in place, until the closure of the event.

If a Sponsor agrees to cover a particular service in full and pay the service provider directly, ANAC will give full credit to the Sponsor through recognition and acknowledgement of the sponsored event element.

4.4.3.    In-Kind Donation

An in-kind donation is a non-monetary gift. ANAC solicits raffle prizes and fundraising incentive prizes for its Annual Virtual Walk and biennial Symposium events. The Sponsor is responsible for shipping cost(s) to all prize winners within Canada, unless the raffle prize is to be drawn at an in-person Symposium event in which case the winner must be present to receive their prize.

In relative size and order according to the value of the in-kind gift, Sponsor will receive logo recognition on select communications and marketing materials specifically related to the raffle or fundraising incentive for which the gift is being provided. The highest value of in-kind gifts will receive special recognition in “Grand Prize” draws.

4.4.4.    Speaking Engagement: Webinar

ANAC solicits Sponsors to provide education in the form of webinars targeted to our nationwide membership on relevant topics related to acoustic neuroma diagnostics, treatments, and associated symptom management. All sponsored content will be carefully curated to add educational value while upholding ANAC's vision, mission, values and ethical standards. Selected Sponsors will deliver a slideshow presentation, followed by an interactive Question & Answer session, hosted by ANAC using our Zoom video conferencing platform. Sponsors will be required to perform a test run of their presentation in advance of the webinar.

In preparation for the speaking engagement, ANAC will advertise and promote the event (i.e., by email, on our website, and through our social media channels). Sponsor will receive logo recognition and a link to their website, if applicable, on all related marketing and event registration materials. 

Sponsor may advertise and promote their business or organization through their presentation materials and speaking engagement. Webinars will be recorded, distributed by email to our membership, and made available for viewing through our secure Members Portal.

4.4.5.    Speaking Engagement: Symposium

ANAC solicits Sponsors to provide education in the form presentations delivered in person at our Symposium events. These events are targeted to our nationwide community, both members and non-members. The program includes relevant topics related to acoustic neuroma diagnostics, treatments, and associated symptom management. The events are live broadcasted and ticketed admission is available both in-person and virtually. All sponsored content will be carefully curated to add educational value while upholding ANAC's vision, mission, values and ethical standards. Selected Sponsors will deliver a slideshow presentation, followed by an interactive Question & Answer session. Sponsors will be required to perform a virtual test run of their presentation in advance of the event.

ANAC will advertise and promote the speaker and associated business or organization through related event materials (i.e., speaker line-up advertisements, digital and printed programs, etc.). Sponsor will receive logo recognition and a link to their website, if applicable, on all related materials.

Sponsor may advertise and promote their business or organization through their presentation materials and speaking engagement. Symposiums will be recorded and distributed by email to registered attendees.

4.5. Use of Funds

4.5.1.    Annual Sponsorship Funds

All funds received through Annual Sponsorships are allocated to ANAC’s Annual Operating Budget. All of ANAC’s programs and services are funded through its Operating Budget. Funds are allocated based on the budget priorities set out in ANAC’s Strategic Plan, which is reviewed by its Board of Directors on an annual basis and documented in ANAC’s Annual Reports filed with Canada Revenue Agency. Sponsors do not determine how sponsorship funds are allocated in the budget.

4.5.2.    Event Sponsorship Funds

All funds received through Event Sponsorships are allocated to the overall Event Budget for which the Sponsor is applying for sponsorship, except where the Sponsor applied for Optional Payment Terms (Section 4.3) and agrees to cover the cost of a service in full and pays the service provider directly (e.g., Sponsor directly pays catering bill in its entirety). 

Revision: 2024-07-09